AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in France Q2 2022 Performance Overview
Discover the performance trends of the top 5 beauty retail apps in France during Q2 2022, including weekly downloads and active user metrics.
During the second quarter of 2022, the top 5 beauty retail apps in France showcased varying trends in downloads and active users. Here’s a detailed look at their performance:
SEPHORA - Maquillage, Parfum observed a significant fluctuation in weekly downloads. The app began the quarter with over 16K downloads in late March, dipped to around 8.4K by early May, and then saw a resurgence to approximately 13K by the end of June. Active users also experienced some variation, starting from 113K and ending at around 99K.
Nocibé had a relatively stable performance in weekly downloads, starting at about 6K and peaking at 7.4K in late May. The number of active users showed a slight decline from 18.4K to 17.6K over the quarter.
Beauteprivee - Ventes privées saw a notable spike in weekly downloads mid-quarter, jumping from around 4K to over 7.8K in late May. Despite this, active users remained fairly steady, hovering around the 100K mark throughout most of the quarter.
Marionnaud – Beauté & Soins experienced more modest download numbers, ranging from 1.5K to 4K weekly. Specific active user data wasn't available, but the download trends suggest consistent user interest.
BEAUTY BAY showed a slight increase in weekly downloads, starting at around 2.3K and maintaining a steady climb to 2.1K by the end of June. Active users remained stable, fluctuating marginally from 18.9K to about 17.6K.
These insights, sourced from Sensor Tower, provide a clear picture of the current landscape for beauty retail apps in France. For more detailed analytics and trends, visit Sensor Tower.
